11/17/06 Promo Weekend (Artist Secret of the Week)
This weekend will be a major promotional weekend for White Oak Studio and the Blue Coast Artists www.bluecoastartists.com I am hoping my injured left knee can take the walking!
Today, Friday, I will drive to Fennville and distribute the postcards and posters for the Thanksgiving weekend open house, two weeks away. I will make a special effort to tap into the Bed & Breakfast establishments, the coffee shops and restaurants - everywhere people congregate.
Then tonight, there is the reception for the Mistletoe Mart boutique opening and I will distribute both postcards and rack cards there as well as do the "personal promo thing" (with rack cards in hand.)
Tomorrow, Saturday is the evening "cocktail party" for the Celery Pond Advocates with 30+ couples mingling and I will do the same marketing thing there as well.
If there is time, I would like to distribute postcards throughout downtown South Haven tonight as this begins the two week Mistletoe Stroll event and many churches will be hosting bazarrs and bake sales.
ARTIST SECRET OF THE WEEK: Plan to spend at least 40% of your time marketing your work. Don't expect that you can just stay in the studio and that customers will "find" you.
