8/27/07 Blog Marketing, The Book
Last night I began to read, Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand and Get Exceptional Results by Jeremy Wright, ISBN 0-70-226251-6. I am not so interested in building a brand as much as in looking at my layout and design options and creating a communication piece that engages any readers who might frequent it.
As a novice I reviewed the blog world terminology and I read some interesting "case history's" - examples of real-life blog writers and how they decided what to include in their blog. I really like the example on page 102, by Rebecca Thomas Designs. This resonated with me because not only was this blog author in the jewelry design business (and a woman) her blog layout seemed as if it might work for me. That information, however sketchy and basic was quite valuable to me as a beginning blogger. In fact, I plan to visit her site (IF it is real) today to view it up close and pewrsonal.
The book suggested working with the blog for at least two-weeks prior to going "public." That time frame has been deemed enough time to learn the in's and out'[s of the blog world and figure out how to use the program. (I might need more time than that as I am still making the transition from the MAC world to the PC.)
Also valuable to me is the chapter on determining "What am I Trying to Accomplish?" That made me pause and take stock.
My Blog Goals:
- Process my artistic journey as I make the transition from gallery owner to exhibition and consigning artist.
- Share those "lesson's learned."
- Establish myself as an expert in the world of art and artists.
- Build community among artists.
- Create a way for prospective customers to find me without the overhead of my existing Web Site.
I have yet to figure out how to get the blog "out there" to be read AND how to do a "spell check" but that will come in later chapters I imagine.
Over and out!
"Every single chapter marks another cycle of my life," from Moving On, by Sara Ban Breathnach.
